Each album has the Album itself, which are all gatefolds, so they contain a front, back and, inside that all has imagery and are designed to tie to the whole aesthetic of the music genre picked. Each album also has an AR video tied to the inside of the album with the specific EyeJack QR code that you can scan to make the video pop up when you hold your device over the album. The QR code for every album is found on the insert inside of the pocket of the album jacket. Alongside the insert you will find three stickers that are tied to the album inside the jacket. Lastly, since there are two records for each album on the records themselves are the labels to tell you which side is which but, they are also designed in a way to make the records tie to the aesthetic of the record. For the branding, I made a paper system which includes, a letterhead document, a business card, and an envelope. I also, of course, made a logo for ‘Printersmark Records’ and included the type used for the brand, primary and secondary, as well as the color pallet, the mission statement, and patterns to be used in making things for the company.